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Learn how search engines crawl, index, and rank pages. Build the skills to diagnose and fix technical issues that prevent visibility.
This program covers what happens between a user's search and the results they see. You'll learn to work with crawl budgets, structured data, site architecture, and performance metrics that directly affect how search engines understand your content.
We start with how search engines actually work. You'll set up tools to monitor crawl activity, identify indexing problems, and understand what signals affect ranking decisions.
Each week focuses on a specific technical area. You'll audit real sites, implement fixes, and measure the results. By the end, you'll have worked through common issues like redirect chains, duplicate content, mobile usability problems, and page speed bottlenecks.
Two live sessions per week with your instructor and cohort. We review concepts, work through examples, and troubleshoot problems together. Between sessions, you complete assignments on actual websites.
You'll need access to a website where you can implement changes. If you don't have one, we can provide access to practice environments. Each module builds on previous work, so falling behind makes catching up harder.
Next cohort starts when minimum enrollment is reached. We'll contact you with specific dates.